September 12, 2024

September 12, 2024

nook

nook

nook

AI-Driven Vintage Fashion Discovery App

Nook is a fashion discovery platform powered by AI, built for the thrill of finding “the one”—that perfect secondhand piece you didn’t know you were looking for.

AI-Driven Vintage Fashion Discovery App

Nook is a fashion discovery platform powered by AI, built for the thrill of finding “the one”—that perfect secondhand piece you didn’t know you were looking for.

AI-Driven Vintage Fashion Discovery App

Nook is a fashion discovery platform powered by AI, built for the thrill of finding “the one”—that perfect secondhand piece you didn’t know you were looking for.

Live Preview
Live Preview
Live Preview
Riders
Riders
Riders
Riders

Year

2024

Role

Creative / UX

Category

AI / Fashion / app

Product Duration

1 year
SITUATION
SITUATION
SITUATION

As secondhand fashion grows in popularity, Gen Z users still struggle to discover items that reflect their personal style. ReList set out to make vintage fashion feel more visual, searchable, and emotionally resonant.

TASK
TASK
TASK

Help shape the early-stage product experience and brand identity by leading user research, designing content strategies, and creating high-impact visuals and UX suggestions.

ACTION
ACTION
ACTION

  • Conducted 50+ user interviews in a single day to identify needs, behaviors, and language patterns around secondhand shopping.

  • Synthesized research insights into UX recommendations, influencing early UI directions like smart filters and category logic.

  • Led the production of short-form videos (TikTok/Instagram), including shooting, editing, and publishing native content to grow organic reach.

  • Directed and shot original photography to visually express the ReList aesthetic and brand voice.

  • Actively contributed to early brand positioning, focusing on emotional storytelling and Gen Z resonance.

Result
Result
Result

  • Winner, Deloitte Prize @Keio Startup Contest 🇯🇵

  • Selected, IPA MITOU Advanced Program 🇯🇵

  • Selected, J-StarX Overseas Entrepreneur Program 🇫🇷

  • Funded by UTokyo IPC “1stRound” 🇯🇵

"My role focused on turning user emotions into product direction—both visually and experientially."

prize
prize
prize

  • More Works More Works

WeCare

Mental Health / app

WeCare

Mental Health / app

WeCare

Mental Health / app

SENSE

Art / Community

SENSE

Art / Community

SENSE

Art / Community

03

//FAQ

Concerns

Frequently

Asked Questions

01

💡｜What kind of clients do you usually work with?

02

💡｜Can I request only one specific service like a website or Notion setup?

03

💡｜Do you provide strategy consulting or research support before we start building?

04

💡｜ I'm not tech-savvy — will I receive support and guidance throughout the process?

05

💡｜Why is your website in English? Can you work fully in Japanese or Chinese?

06

⚙️｜What's the typical turnaround time?

07

⚙️｜What’s your process like?

08

⚙️｜Can I just book a monthly consultation without building anything yet?

09

📦 ｜Will I get training or onboarding after you deliver the system?

10

📦 ｜Can I request updates or modifications later on?

11

📦 ｜How do you charge for onboarding or ongoing support?

12

🧩 ｜I’m just starting out. Is this too advanced for me?

13

🧩 ｜My business is already running, but we feel disorganized. Can you help?

14

🧩 ｜Do you offer solutions for teams or only individuals?

03

//FAQ

Concerns

Frequently

Asked Questions

01

💡｜What kind of clients do you usually work with?

02

💡｜Can I request only one specific service like a website or Notion setup?

03

💡｜Do you provide strategy consulting or research support before we start building?

04

💡｜ I'm not tech-savvy — will I receive support and guidance throughout the process?

05

💡｜Why is your website in English? Can you work fully in Japanese or Chinese?

06

⚙️｜What's the typical turnaround time?

07

⚙️｜What’s your process like?

08

⚙️｜Can I just book a monthly consultation without building anything yet?

09

📦 ｜Will I get training or onboarding after you deliver the system?

10

📦 ｜Can I request updates or modifications later on?

11

📦 ｜How do you charge for onboarding or ongoing support?

12

🧩 ｜I’m just starting out. Is this too advanced for me?

13

🧩 ｜My business is already running, but we feel disorganized. Can you help?

14

🧩 ｜Do you offer solutions for teams or only individuals?

//FAQ

Concerns

Frequently

Asked Question

💡｜What kind of clients do you usually work with?
💡｜Can I request only one specific service like a website or Notion setup?
💡｜Do you provide strategy consulting or research support before we start building?
💡｜ I'm not tech-savvy — will I receive support and guidance throughout the process?
💡｜Why is your website in English? Can you work fully in Japanese or Chinese?
⚙️｜What's the typical turnaround time?
⚙️｜What’s your process like?
⚙️｜Can I just book a monthly consultation without building anything yet?
📦 ｜Will I get training or onboarding after you deliver the system?
📦 ｜Can I request updates or modifications later on?
📦 ｜How do you charge for onboarding or ongoing support?
🧩 ｜I’m just starting out. Is this too advanced for me?
🧩 ｜My business is already running, but we feel disorganized. Can you help?
🧩 ｜Do you offer solutions for teams or only individuals?

03

//FAQ

Concerns

Frequently

Asked Questions

01

💡｜What kind of clients do you usually work with?

02

💡｜Can I request only one specific service like a website or Notion setup?

03

💡｜Do you provide strategy consulting or research support before we start building?

04

💡｜ I'm not tech-savvy — will I receive support and guidance throughout the process?

05

💡｜Why is your website in English? Can you work fully in Japanese or Chinese?

06

⚙️｜What's the typical turnaround time?

07

⚙️｜What’s your process like?

08

⚙️｜Can I just book a monthly consultation without building anything yet?

09

📦 ｜Will I get training or onboarding after you deliver the system?

10

📦 ｜Can I request updates or modifications later on?

11

📦 ｜How do you charge for onboarding or ongoing support?

12

🧩 ｜I’m just starting out. Is this too advanced for me?

13

🧩 ｜My business is already running, but we feel disorganized. Can you help?

14

🧩 ｜Do you offer solutions for teams or only individuals?

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Tokyo,

japan

DIGITAL STRATEGIST
Experience & Systems

I design and refine systems that don’t just work — they feel right.
With a multidisciplinary lens, I help founders and small teams gain clarity, confidence, and coherence — across tools, strategy, and execution.
Whether you're building from scratch or seeking renewal, I bring a sense of structure and soul into every collaboration.
Instagram
X

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Tokyo,

japan

DIGITAL STRATEGIST
Experience & Systems

I design and refine systems that don’t just work — they feel right.
With a multidisciplinary lens, I help founders and small teams gain clarity, confidence, and coherence — across tools, strategy, and execution.
Whether you're building from scratch or seeking renewal, I bring a sense of structure and soul into every collaboration.
Instagram
X

HIRE ME

CONTACT NOW
I design and refine systems that don’t just work — they feel right.
With a multidisciplinary lens, I help founders and small teams gain clarity, confidence, and coherence — across tools, strategy, and execution.
Whether you're building from scratch or seeking renewal, I bring a sense of structure and soul into every collaboration.
Instagram
X

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Tokyo,

japan

DIGITAL STRATEGIST
Experience & Systems

I design and refine systems that don’t just work — they feel right.
With a multidisciplinary lens, I help founders and small teams gain clarity, confidence, and coherence — across tools, strategy, and execution.
Whether you're building from scratch or seeking renewal, I bring a sense of structure and soul into every collaboration.
Instagram
X